ALATO

Presentation of ALATO

ALATO is a registered trademark owned by the company ALATO Watches. A Swedish Watch Microbrand with macro visions and stories to tell. We design original and highly detailed watches for watch enthusiasts looking for unique yet classic pieces with premium finishing.

History of ALATO

Founded in 2023

Behind the company name and the ALATO® brand lies a deeply personal and meaningful story connected to the founders upbringing. For 35 years, the word "alato" has been used within the family as a term of endearment. It all started when a little boy was learning to say "I love you" in English... but what came out of his mouth was "a-la-to."