Presentation of Benrus

BENRUS continues to honor its American heritage. From prized first possessions and gifts for loved ones, to serving our military, pilots in the sky and our divers under the sea, BENRUS reignites its storied history introducing new timepieces for the next generation. Inspired by its iconic timepieces from the past, BENRUS looks forward to the future with special edition reissues and innovative designs.

History of Benrus

Founded in 1921

Benrus was founded in New York by Benjamin Lazrus and his two brothers and took its name from the first syllable of his name and the last syllable of the family name. The three young men combined $5,000 in savings and started importing Swiss watch movements and casing them in New York City. They headquartered the fledgling company in the iconic Hippodrome building, nestled in the jewelry district and what is known to still be the “heart” of the City. Today, the company’s headquarters remains in the same location.