Presentation of Studio Underd0g

When the biggest news in the watch-world for 2020 was that a certain brand (that shall not be named) had increased their case size by an unfathomable 1mm it got us thinking… Why can’t horol0gy be a little bit m0re playful from time to time?

History of Studio Underd0g

Like many Microbrand owners, I’m an individual that lives and breathes watches. I’m a designer by trade and I’ve been working in the watch industry for over 5 years. I have an entrepreneurial mindset and my ultimate goal has always been to create something that I can call my own. Studio Underd0g was a passion-project that has been brought to life thanks to the overwhelmingly positive feedback from the enthusiast community.