Presentation of Vaer

When we started Vaer in 2016, we had a simple goal: build the perfect everyday wristwatch. A watch that could be worn from the ocean to the office and everywhere in between. Since then, we’ve continued to grow and expand our lineup in an effort to re-define expectations of value and performance for an American watch company. While we’ve come a long way, we remain centered around the following product values: Extreme Water Resistance (for daily ocean use) 2x Interchangeable Straps (for ultimate functionality) Extensive USA Sourcing (for added quality control) Refined Aesthetics (for unquestioned good taste) A Responsible Business (for long-term growth)

History of Vaer

Founded in 2016

Vaer was founded in 2016 by Ryan Torres and Reagan Cook with the goal of building an affordable everyday wristwatch that blended tasteful design with extreme durability and functionality. Despite starting the business in an era dominated by fast-fashion, luxury status, and constant connectivity, we felt confident that there was still a place for simple, well-built, analog watches.